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This Week in Vibe Marketing: Everyone Can Build, But No One Knows How to Market

So excited to launch our newsletter!

Author

Gaurav Thapa
August 06, 2025 • Estimated Reading Time: 3 minutes

🌟 Editor's Note
This is my first ever attempt at a newsletter. Plz reply directly with any feedback etc, woo!

🚀 Let’s go!

Welcome to the very first edition of This Week in Vibe Marketing, your weekly download of what’s actually happening at the intersection of AI and marketing. We’ll be breaking down the biggest shifts, founder frustrations, and tactical wins from the front lines.

SaaS world

This week, Greg Isenberg dropped a new YouTube video on building micro SaaS. The comments? All saying the same thing. “It’s easy to build these days, but how do I actually get users?”

The same thing is happening on Starter Story’s YouTube channel. Dozens of indie hackers sharing their builds, and every comment underneath is people begging for real talk on marketing.

Building is easy now. Distribution still isn’t.

If you’re one of those people wondering what to do after launch, go to getcassius.ai/blogs. We’re breaking down exactly how to get users without hiring an agency or wasting time on strategies that don’t move the needle.

Icon.com backtracks

On the AI tool front, ICON, the AI ad maker, just announced they’re now offering creative agency consulting. Translation? Their AI-generated UGC wasn’t good enough to stand alone. They’re defaulting back to a service model.

It’s a pattern we’re seeing everywhere. Most AI tools are cool demos, but not serious growth levers.

Marketing world

Meanwhile in traditional marketing, Sydney Sweeney’s new Jeans ad sparked a lot of backlash this week … I’ll let you find out why.

Either way, Sydney Sweeney seems to be a cheat code for brands to get eyeballs (whether good publicity or not!).

🦄 Cassius Launch!

Cassius is launching in 1 to 2 weeks. We’re starting with three hubs that cover every core growth lever:

  • Reddit Hub: reply agent, post agent, scanner, DM’er, and account warmer

  • Partnerships Hub: find niche TikTok and Instagram creators and reach out with the right hook

  • GEO/SEO Hub: longform blog writer, publication outreach, and SEO audit tools

Whether you’re launching a SaaS, service, or UGC tool, Cassius helps you run the kind of marketing that actually gets attention, all in a Cursor-style interface. It’s mind blowing.

We’ll be back next week with more trends and tactics.


See you then,
The Cassius Team